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Understanding the local political dynamics of different countries is critically important to the success of international business and foreign policy in an era of globalisation, say Marvin Zonis, Dan Lefkovitz and Sam Wilkin in their book The Kimchi Matters.
An ironic side-effect of globalisation is that relatively small, local
stories – the budget policies of Argentina, corruption in Indonesia,
the stability of Saudi Arabia – matter more than ever. Identifying the
political dynamics that produce or undermine stability, the dynamics
that well-intentioned policies may produce and the unintended
consequences that may result are absolutely critical in understanding
how countries work.
“The unfolding of recent events in Iraq and Afghanistan shows that
understanding the local details is more important than ever before,”
notes University of Chicago Professor Marvin Zonis. In The Kimchi
Matters: Global Business and Local Politics in a Crisis-Driven Age, the
latest book by Professor Zonis, Dan Lefkovitz and Sam Wilkin, the focus
is on laying out a framework for understanding and forecasting local
political dynamics which, in this era of globalisation, increasingly
drive global markets and national economies and determine the stability
of the world.
Local dynamics
Why kimchi? The fermented cabbage leaves are central to Korean
cuisine and, unlike the Big Mac that is served around the world, kimchi
is local and particular. In short, understanding the kimchi, that is to
say, local political dynamics of different countries, is critically
important to the success of international business and foreign policy
in an era of globalisation.
The following is an excerpt that outlines a number of the broad conclusions drawn in the book:
“First, we recognise the indisputable truth in the claim that
colonialism did extraordinary damage to much of the developing world –
although not in the simplistic way that is often contended. Whether
some of the atrocities perpetrated by colonial regimes create a moral
responsibility that persists to the present is open to debate. Much of
the rhetoric about colonialism – that the rich countries continue to
oppress poor countries even to this day – is certainly false. Most of
this rhetoric is scapegoating intended to distract attention from
problems developing-country governments have created for themselves.
“Still, a crucial cause of the continued poverty in much of the
developing world is the institutional structures created as a result of
colonialism, both in terms of politics and economics. The assets of a
good colony are the liabilities of an independent country. Many ethnic
and religious conflicts were created by colonial regimes, via the
arbitrary drawing of borders or the promotion of favoured locals. Many
entrenched interest groups were established by colonial governments and
remain the powers behind the throne to this day. Indeed, it is a very
rare developing country whose political and economic institutions were
not warped by colonialism in a way that makes economic development
extraordinarily difficult.
“Second, equality matters. A theme that has emerged again and again is
that excessive inequality hobbles development. Often, money buys power,
regardless of the form of the political system, so a rich elite is able
to rig the system to preserve its privileges and, in the process,
prevent economic growth. Crony capitalists shut down markets to prevent
competition to their businesses. Agricultural landlords disrupt the
provision of public goods, even such basic public goods as education,
in an effort to preserve their political and economic power. The result
is a dysfunctional political dynamic. This is emphatically not to say
that outright redistribution of wealth always, or even often, works.
Attempts to redistribute wealth tend to degenerate into even worse
cronyism. But high levels of inequality, reinforced by entrenched
interests, always present risks to stability and growth. It is
paradoxical but nonetheless true that the rich are often the enemies of
economic growth and market economics.
“Third, today’s unstable boom is tomorrow’s crisis. The principle of
the J-curve is that countries that boom and then go bust are often more
unstable than countries that never boom at all. There are certainly
opportunities in developing markets – the list of best-performing stock
markets of the last 10 years is dominated by developing countries:
China, Turkey, Bangladesh, Kenya, Poland and Jamaica, among others.
However, investors should always beware of countries that are
fundamentally unstable yet (temporarily) doing extraordinarily well.
“Fourth, aid poorly given is often worse than no aid at all. US aid has
fostered the unnatural survival of many corrupt regimes, which can then
distribute handouts to maintain support. Development aid given to
countries with good policies can increase growth and alleviate poverty.
But ‘strategic’ aid given to key allies can be a disaster. When the
kleptocratic regimes that receive this aid eventually collapse, the
resulting public anger is often directed against their foreign sponsors.
“Fifth, attempts to promote economic development must take the kimchi
into account. The evidence is strong that free markets and liberal
democracies are the best way to promote prosperity and stability. These
systems are extraordinarily successful in the production of legitimacy
and the unleashing of economic potential energy. However, just because
the end goal is known does not make it easy to get there. China, for
instance, produced rapid economic growth with highly unorthodox
policies – not just authoritarianism, but also government-owned
enterprises and anonymous bank accounts. Indeed, declaring that the
shortest distance between two points is a straight line, and making
policy on this basis, is sometimes disastrous.
“Attempts at orthodox economic reforms in Russia unleashed highly
destructive political dynamics. The shortest distance to the end goal
of prosperity may not be a straight line, but rather may require some
twists and turns to take account of a country’s unique kimchi. As China
scholar Yingyi Qian put it: ‘The real challenge of reform facing
transition and the developing countries is not so much about knowing
where to end up, but about searching for a feasible path toward the
goal.’
“Sixth and finally, to repeat, the kimchi matters. What emerged again
and again in our research is that ‘one size fits all’ solutions do not
work. Attempts to see the world as a single nation do not work.
Attempts to impose standardised economic reform policies do not work.
Attempts to label countries simplistically as allies or enemies do not
work. In the less globalised world of yesterday, the costs of these
mistakes were bearable. But with every advance in technology that
brings us closer together, the fallout from these errors grows larger
and more painful. Local political dynamics have a way of undermining
even the most commercially astute international business strategies and
the most well-intentioned foreign policies. These political dynamics
and their unintended consequences cannot be ignored. Economic reforms
must take into account vested interests and institutions. Foreign
policy and development aid must take into account the mechanics of
ruling bargains. And most importantly, global businesses, as they seek
to bind the world closer together, must take into account the kimchi,
if they are to profit and to bring prosperity to us all.”
The Kimchi Matters: Global Business and Local Politics in a
Crisis-Driven Age by Marvin Zonis, Dan Lefkovitz and Sam Wilkin.
Published by Agate (e-mail: publicity@agatepublishing.com)




